Camilla Palmblad

Camilla Palmblad http://www.camillapalmblad.com Camilla Palmblad Mon, 16 Aug 2010 15:20:35 +0000 http://www.camillapalmblad.com en Xide Mood http://www.camillapalmblad.com/571889/Xide-Mood http://www.camillapalmblad.com/571889/Xide-Mood Mon, 16 Aug 2010 15:20:35 +0000 Camilla Palmblad 571889 Byrå: Åkestam Holst Uppdragsgivare: Carlsberg Sverige Varumäre: Xide Under min tid på Berghs praktiserade jag på reklambyrån Åkestam Holst i två veckor. Jag arbetade med en brief från Carlsberg tillsammans med Tove Holmberg (praktikant från SU), Yvan Archimbaud (Ad) och Adina Asplund (Copy). Kortfattat handlade briefen om att öka försäljningen av Xide i målgruppen genom en kampanj, men samtidigt stärka varumärket gentemot konkurrenterna inom alkoläsk/blanddrycker samt vin -och sprit kategorin. Vi kom till insikten om att datorn idag är en väldigt central plats i hemmet när man har fest; man väljer låtar, visar You Tube-klipp, bilder mm. Utifrån den insikten arbetade vi med ett par olika ideér men landade tillslut i en idé om en digital spelare som tar fram mediamaterial som passar den stämning som festen befinner sig i. Dels kan stämningen avgöras via en webcam/mikrofon som känner av ljudnivå, men även manuellt via en barometer som man kan dra i för att ställa in den rätta stämningen. Första skissen. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/27429/571889/XideMood.001.png" border="0" width="640" height="359" align="left" /> Efter att vi presenterat idén återvände jag till mina studier på Berghs. Idag är idén producerad - men självklart avskalad och vidareutvecklad av det team som jobbade vidare med idén på Åkestam. Bland annat var tanken att spelar skulle ta fram både, låtar, You Tube-klipp, bilder och förslag på lekar som passar stämningen på festen, men i dagens version visas endast You Tube-klipp. Dessutom presenteras spellistor som kändisar har satt ihop vilket jag tycker var en strålande idé av den som kom på den. Jag är däremot stolt och tycker att det är väldigt kul att dom använt sig av min grundidé som ändå är sig ganska lik idag när den är färdig. Det är även extra kul att den fått uppmärksamhet i internationell media: Creativity Online http://creativity-online.com/work/carlsberg-xide-mood/20660 AdAge http://adage.com/bestads/ Och även blivit nominerad i The FWA http://www.thefwa.com/shortlist/xide-mood Den färdiga versionen av Xide Mood finner du här: www.xidemood.com <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/27429/571889/Bild 1.png" border="0" width="640" height="342" align="left" /> http://www.camillapalmblad.com/571889/Xide-Mood OM CAMILLA http://www.camillapalmblad.com/427717/OM-CAMILLA http://www.camillapalmblad.com/427717/OM-CAMILLA Tue, 10 Aug 2010 13:52:05 +0000 Camilla Palmblad 427717 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/27429/427717/Header2.png" border="0" width="632" height="163" align="left" /> Hej!!, Jag heter Camilla Palmblad och är en nyexaminerad digital strateg och planner från Berghs School of Communication. Under året på Berghs har jag lärt mig en himla massa om marknadsföring och affärsutveckling i digitala medier och hur man kan koppla ihop detta med andra kanaler. Jag har lärt mig om hur man samlar en massa bra och värdefull information om målgrupper, sajter och varumärken till analys, idé -och konceptutveckling, SEO & SEM, sociala medier, innovation, lite teknik, hur man bygger varumärken och mycket annat förstås. Det finns tyvärr inget färdigt recept som jag kan dela med mig av. Däremot har jag utvecklat mitt sätt att se på saker och ting, skaffat mig enormt mycket verktyg och en jättebra grund att utgå ifrån. Sedan måste man självklart se på den enskilda kundens situation, målgrupp och behov. Samtidigt gäller det att regelbundet uppdatera sig själv. Allt förändras fortare än man hinner blinka idag. Därför är jag uppkopplad i princip dygnet runt. Främst via mobilen. Det blir ett par Facebook och Twitter besök per timme. Fast jag tillåter mig själv en 7-timmars analog sömn varje dag. Liksom alla andra har jag planer på att förändra världen en vacker dag. Helst skulle jag vilja göra nåt i stil med Google, Spotify eller Nike Plus. Något som faktiskt förändrar vardagen till det lite bättre för ett stort antal människor. Just nu letar jag efter någon som behöver mig. Det vet jag att många företag gör, utan att dom vet det själva. Min kompetens, men framförallt nyfikenhet och passion för digitala medier är en viktig tillgång för de byråer eller företag som vill hålla sig uppdaterade och erbjuda sina kunder en chans att ligga några steg före sina konkurrenter. Hör av er! Jag är en snäll, ödmjuk, lyhörd, prestigelös, hungrig och nyfiken tjej. Några meriter som jag är extra stolt över: - Hedersdiplom, Berghs School of Communication 2010. - Finalist One Show College Competition 2010 - Online Ad Campaign - Finalist One Show College Competition 2010 - Website KONTAKTUPPGIFTER: Phone: +46 73 35 53 601 Mail: camilla.palmblad@gmail.com LinkedIN: camillapalmblad Twitter: @camillapalmblad http://www.camillapalmblad.com/427717/OM-CAMILLA Hitlantis http://www.camillapalmblad.com/364450/Hitlantis http://www.camillapalmblad.com/364450/Hitlantis Mon, 24 May 2010 19:50:17 +0000 Camilla Palmblad 364450 Description A project in the course "Business Innovation" at Berghs School of Communication Client Result Brief Create a campaign to launch Hitlantis in Sweden Background Hitlantis is a music service where visitors can discover and purchase music from unsigned bands/artists. The bands/artists is competing to reach Hitlantis where they might be offered live gigs and a record deal. Hitlantis is reached by the band which has the most fan activities on the site. The activity is measured based on the number of purshased songs, "likes" and the number of fans. The size of your bands ball and the distance to Hitlantis shows your bands/artists popularity on Hitlantis. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/27429/364450/Bild 1.png" border="0" width="640" height="394" align="left" /> Goals - 3000 paying bands by 2011 - 125 000 registered users Problem/Conclusion The service is not that unique comparing to other already established competitors as MySpace. There is not enough incentives for visitors to actually support a band regularly on the site by listening to music and pressing the "like" button on a song. When you have done it once, you would not do it again. Similiar services with the game function has failed. We don't think that a launch is timely right before they have a unique selling point. Before launching Hitlantis we think it is necessery to develope the service and create a new innovative business opportunity. Solution Instead of forcing visitors to be active on Hitlantis - we take advantage of all statistics and activity that is actually already out there. In this why we can create a tool which measures the total activity and popularity online for the band/artist and record companies to use. The total fan activity and popularity is measured based on: - Views on sites like YouTube - Fans and played songs on sites like MySpace - Fans/Followers on Twitter/Facebook - Purshased songs on Spotify & Itunes etc - Mentions in social media This tool gives the band/artists an opportunity to easily monitor its totally online popularity, growth and plan marketing activites. For the record companies it is a perfect tool to always have a fresh eye on what is hot and sign artists before someone else does. In this why Hitlantis becomes more a B2B service and can earn money in more ways. http://www.camillapalmblad.com/364450/Hitlantis Million Trees NYC http://www.camillapalmblad.com/364165/Million-Trees-NYC http://www.camillapalmblad.com/364165/Million-Trees-NYC Tue, 11 May 2010 16:31:45 +0000 Camilla Palmblad 364165 >>> ONE SHOW Finalist - Online Ad Campaign >>> ONE SHOW Finalist - Website Description Entry for One Show College Competition Client Million Trees NYC Background Million Trees NYC is a citywide, public-private program with an ambitious goal: to plant and care for one million new trees across New York City’s five boroughs over the next decade. Brief Create a campaign that supports Million Trees NYC’s mission to empower New Yorkers to plant and care for trees through the city, while at the same time modernizing their image and helping them reach their desired demographic. Insight Young people want to support organisations and charities, but they do not always have the money for it. They rather spend their money on other things. Target audience Million Trees NYC’s target audience is large and includes all of the residents of the five-boroughs of New York City. While the demographic ranges from teens to middle aged people raising families to those who are older and retired, typically, the hardest group to reach are single people between the age of 21 and 30. The goal is to catch their attention while still appealing to the other demographic groups. Strategy Instead of just create a single campaign we wanted to create a sustainable eco-system that not only planted new trees, but also solved another big problem that already exists in New York. We wanted to take care of all the furniture made out of wood, that today is thrown away on the streets of New York and at the samt time offer the target group a solution where they don't have to invest any money. Solution We created the "Trees4Trees"-project; Planting new trees by dead trees. We offer the target group to pay for a new tree by donating their unwanted furniture instead of throwing it out on the streets. The donated furniture recycles into Million Trees products that will be sold in stores throughout New York City. The funds from the sales is used to plant new trees. With this solution Million Trees not only plant new trees, but also keep New York City's streets cleaner. My role Research, analys, conclusion, insight, strategy & solution together with Victoria and Gabriella. I also made the case-movie in Keynote with illustrations designed by Gabriella. Million Trees NYC - Trees 4 Trees from Camilla Palmblad on Vimeo. http://www.camillapalmblad.com/364165/Million-Trees-NYC Handelsbanken - My Budgets http://www.camillapalmblad.com/390594/Handelsbanken-My-Budgets http://www.camillapalmblad.com/390594/Handelsbanken-My-Budgets Wed, 05 May 2010 17:09:50 +0000 Camilla Palmblad 390594 Description Development of an idea that I came up with based on my web strategy project for Handelsbanken. Problem People today have a negative perception of banks and the thought about banks often induces unpleasant feelings. It is often associated with lack of control and fear of having spent too much money. Insight People are often shocked and get anxiety when they check their balance on their account. The idea Help customers keep track of their expenses when they are shopping online or offline by notify with advice or suggestions for cheaper products when their budget is about to be overdrawn. How it works Every customer at Handelsbanken has access to an online banking service where they can pay bills, make transfers, etc. My idea is a new feature where the customer fills in weekly, monthly or yearly budgets for different types of costs on their banking service profile. When customers shop, online or offline, the cost is matched against the budgets that they have established, and in this way Handelsbanken can give advice while they shop. Watch the slideshow to look at the features Previous / Next image (1 of 8)<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/27429/390594/MyBudgets009.001.png" border="0" width="640" height="359" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/27429/390594/MyBudgets.001.png" border="0" width="640" height="359" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/27429/390594/MyBudgets.002.png" border="0" width="640" height="359" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/27429/390594/MyBudgets.003.png" border="0" width="640" height="359" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/27429/390594/MyBudgets.005.png" border="0" width="640" height="359" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/27429/390594/MyBudgets.006.png" border="0" width="640" height="359" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/27429/390594/MyBudgets.007.png" border="0" width="640" height="359" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/27429/390594/MyBudgets.008.png" border="0" width="640" height="359" align="left" /> http://www.camillapalmblad.com/390594/Handelsbanken-My-Budgets Water Aid (in Swedish) http://www.camillapalmblad.com/385002/Water-Aid-in-Swedish http://www.camillapalmblad.com/385002/Water-Aid-in-Swedish Fri, 30 Apr 2010 08:50:30 +0000 Camilla Palmblad 385002 Beskrivning: Brand X-projekt på Berghs School of Communication. Varje arbetsgrupp får en vecka på sig från brief->execution att ta fram en kampanj för en hemlig uppdragsgivare. Arbetsgrupp: Camilla Palmblad, André Brink, Kristoffer Tellström, Anaya Sylwander och Albin Wetter. Bakgrund: Varje dag dör 4000 barn i sjukdomar orsakade av brist på rent vatten. WaterAid arbetar med konkret bistånd och förser människor med rent vatten, toaletter och kunskap i hygien. De arbetar också för att få makthavare i både fattiga och rika länder att ta vatten och sanitetsfrågor på allvar. Brief: Öka kännedomen om Water Aid i Sverige och få folk att donera pengar. Brand X: Water Aid / Afrika - Ett riktigt skit land from Camilla Palmblad on Vimeo. http://www.camillapalmblad.com/385002/Water-Aid-in-Swedish ICA - Allergy check http://www.camillapalmblad.com/384987/ICA-Allergy-check http://www.camillapalmblad.com/384987/ICA-Allergy-check Fri, 30 Apr 2010 08:00:06 +0000 Camilla Palmblad 384987 Description Project at Berghs School of Communication Workgroup Camilla Palmblad, strategist & creative and Oscar Sköld, strategist. Client ICA - Sweden's largest food chain with a vision of "making every day a little easier" Problem 1.8 million Swedes suffer from some form of food allergy. Something that not only affects people with allergies, but also friends, family and staff in the store or restaurant. Allergy sufferers have to constantly be on guard and read the small and long list of products in stores, but also trouble staff in restaurants, cafes and bakeries with questions about the products. A miss or a false statement may at worst cause death. Strategy Creating long-term relationships by being the first supermarket in Sweden that takes customer service to a new level both in and outside the store by living uo to their vision of "making each day a little easier" for some of their most vulnerable customers. Solution A service that is integrated with the store's self-scanning system and facilitate your purchase in stores by warning if the product contains any of your allergies. It also gives you suggestions for similar products which are free from your allergies. Through a mobile application, ICA also makes your every day easier even outside the shop. When you walk into a restaurant, a bakery or a cafe an alternative menu pops-up, where the products or dishes you can eat is selected. My reflection I think it's important for companies to show their customers that want to do something for the people and society and not always see an instant beneficial interest. Especially for food stores with many competitors, it is important to listen and create a trust that generates money in the long-term relationships. In this case, we saw an opportunity for ICA to really live up to its vision of making every day a little easier and creating stronger relationships through a service that will benefit the customers and not feel forced or seen as promotional. ICA - Allergy Check from Camilla Palmblad on Vimeo. http://www.camillapalmblad.com/384987/ICA-Allergy-check Handelsbanken - Web strategy http://www.camillapalmblad.com/365502/Handelsbanken-Web-strategy http://www.camillapalmblad.com/365502/Handelsbanken-Web-strategy Mon, 19 Apr 2010 14:41:45 +0000 Camilla Palmblad 365502 Description Individual project in the course Web strategy at Berghs School of Communication with Björn Elmberg, web stategist and account manager at Cybercom. Client Handelsbanken Brief Develop a web strategy that improves Handelsbanken’s business through digital communication Background Handelsbanken is one of Sweden's most well-established bank with 461 local offices. Their philosophy is that the local office is the bank and that accessibility is important to customer satisfaction. Analysis Handelsbanken's current strategy is to focus on accessibility through their local bank offices. A new study shows that Handelsbanken has the most satisfied customers aged 50 years and older, while their competitors steady increases the satisfaction of their customers under 29. Complaints and issues in social media is increasing among Handelsbanken's younger customers, but Handelsbanken is still absent. Handelsbanken does not seem to understand that accessibility means different things depending on the age and needs of their customers. Most of our choices are based on personal recommendations and for that reason it is extremly important to have satisfied customers in all ages. Strategy Improve presence and services in digital media to increase customer satisfaction with existing customers so that they remain good ambassadors of Handelsbanken. Goals - More satisfied customers aged 18-35 - New customers aged 18-35 - In long-term increase profitability by reducing the number of local offices Action 1) HB Direct - A personlized client for the handling of all banking services, a mobile application and a widget. This new client features an innovative service where the customer can fill out budgets for different types of costs and then be reminded when you are about to overdraw your budget when you are shopping online or offline. 2) Attendence in social media 3) Internal education My role Research, analysis, conclusion, strategy, solution and presentation. Watch the slideshow: Previous / Next image (1 of 26)<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/27429/365502/HANDELSBANKEN_SUMMARY.001.png" border="0" width="640" height="360" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/27429/365502/HANDELSBANKEN_SUMMARY.002.png" border="0" width="640" height="360" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/27429/365502/HANDELSBANKEN_SUMMARY.003.png" border="0" width="640" height="360" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/27429/365502/HANDELSBANKEN_SUMMARY.004.png" border="0" width="640" height="360" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/27429/365502/HANDELSBANKEN_SUMMARY.005.png" border="0" width="640" height="360" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/27429/365502/HANDELSBANKEN_SUMMARY.006.png" border="0" width="640" height="360" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/27429/365502/HANDELSBANKEN_SUMMARY.007.png" border="0" width="640" height="360" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/27429/365502/HANDELSBANKEN_SUMMARY.008.png" border="0" width="640" height="360" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/27429/365502/HANDELSBANKEN_SUMMARY.009.png" border="0" width="640" height="360" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/27429/365502/HANDELSBANKEN_SUMMARY.010.png" border="0" width="640" height="360" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/27429/365502/HANDELSBANKEN_SUMMARY.011.png" border="0" width="640" height="360" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/27429/365502/HANDELSBANKEN_SUMMARY.012.png" border="0" width="640" height="360" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/27429/365502/HANDELSBANKEN_SUMMARY.013.png" border="0" width="640" height="360" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/27429/365502/HANDELSBANKEN_SUMMARY.014.png" border="0" width="640" height="360" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/27429/365502/HANDELSBANKEN_SUMMARY.015.png" border="0" width="640" height="360" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/27429/365502/HANDELSBANKEN_SUMMARY.016.png" border="0" width="640" height="360" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/27429/365502/HANDELSBANKEN_SUMMARY.017.png" border="0" width="640" height="360" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/27429/365502/HANDELSBANKEN_SUMMARY.018.png" border="0" width="640" height="360" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/27429/365502/HANDELSBANKEN_SUMMARY.019.png" border="0" width="640" height="360" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/27429/365502/HANDELSBANKEN_SUMMARY.020.png" border="0" width="640" height="360" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/27429/365502/HANDELSBANKEN_SUMMARY.021.png" border="0" width="640" height="359" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/27429/365502/HANDELSBANKEN_SUMMARY.022.png" border="0" width="640" height="360" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/27429/365502/HANDELSBANKEN_SUMMARY.023.png" border="0" width="640" height="360" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/27429/365502/HANDELSBANKEN_SUMMARY.024.png" border="0" width="640" height="360" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/27429/365502/HANDELSBANKEN_SUMMARY.025.png" border="0" width="640" height="360" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/27429/365502/HANDELSBANKEN_SUMMARY.026.png" border="0" width="640" height="360" align="left" /> http://www.camillapalmblad.com/365502/Handelsbanken-Web-strategy CV http://www.camillapalmblad.com/364446/CV http://www.camillapalmblad.com/364446/CV Sun, 18 Apr 2010 16:49:29 +0000 Camilla Palmblad 364446 http://www.camillapalmblad.com/364446/CV Volkswagen - Share http://www.camillapalmblad.com/364300/Volkswagen-Share http://www.camillapalmblad.com/364300/Volkswagen-Share Sun, 18 Apr 2010 13:19:06 +0000 Camilla Palmblad 364300 Client Volkswagen  Brief Increase the number of trials and attract a target group that may not have considered the brand Background Most consumers do not respond to a specific campaign when turning up for a trial, instead those turning up are mostly previous VW owners who like the brand.  Insight People not owning a car today would want to have access to a car, but can't afford it or think it's to expensive if they are not in need of a car everyday. Strategy Instead of targeting the people who today own a car, I'm targeting an audience that WOULD WANT a car but can not afford or find it worthwhile to buy a own car today. Younger people aged 18-30 or parents with kids in the inner city that today rents a car or travels by train or bus.This is an audience that is often forgotten. Instead of creating a campaign to get people to test drive cars, I want to get people to actually buy cars. If Volkswagen can offer this target group a solution, they will have a positive attitude and be used to Volkswagen, and once they can afford or needs to buy a car, they will buy a new Volkswagen. Solution The opportunity to purchase a share in a Volkswagen. The target group is testing the car at a low price during a long time with the feeling that Volkswagen wants to help and offers freedom, comfort and fun. With this solution Volkswagen sells cars to a broader audience. This solution is both environmentally and economically sustainable. My role http://www.camillapalmblad.com/364300/Volkswagen-Share